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His name is Todd Davis.<br/> His SSN is 457-55-5467.<br/> And he's making <i>millions</i>!
His name is Todd Davis.
His SSN is 457-55-5467.
And he's making millions!

Lifelock is that company where the CEO posted his Social Security Number with a challenge to take his identity (which someone promptly did). If you've been considering getting the service, wait. First realize what you're paying for.

If you were to go to their site and read through what they actually do, you'll find that you're not getting much for your money.

NOTE! This is for the original version of Lifelock. Due to legal settlements, they've changed their service somewhat and details are below.

  1. They place fraud alerts. The problem is, fraud alerts are practically worthlesss as far as protecting you from ID theft.

  2. They renew the fraud alerts every 90 days. Note that this isn't actually a separate benefit, but they sure seemed to want to have six benefits to their service instead of just five.

  3. They remove your name from pre-screened credit card offers. You can do it yourself, freely, and quickly at Also note that this is a one-time benefit and not something that you should be paying monthly for.

  4. They order your credit reports once per year which is easy for them because they can use the free annual credit report you are due by law. The bad part here is that if you wanted to use the very clever advice of getting your report from one of the companies every four months so you can keep a semi-constant tab on your credit, you can't. Lifelock blew your free coupons all at once.

  5. They'll keep a list of the companies you have credit cards and such with so you can quickly call them if your wallet is stolen. As the FDIC points out, this is not hard to do.

Worst of all, the "fraud alert" features (1 and 2) that they provide have been blocked as a result of a recent lawsuit by Experian who claimed that Lifelock was abusing the fraud alert system by placing them for EVERYONE instead of just people who feel in imminent danger of ID theft.

Lawsuit Changes

Because of the lawsuit, they had to pull the fraud alert "feature" from their list of services. Along with some other recent changes I didn't update on, here is the complete list of Lifelock "features" as of Sept '09:

  1. LifeLock Identity Alert™ – In theory they somehow monitor whenever a credit application is entered and alert you. Isn't this what Credit Monitoring services do?

  2. eRecon™ – They claim to monitor known criminal websites for your personal information. If they find it, they alert you and help you remove it.

    My BS-meter is blinking for two reasons. First, what known criminal websites are out there that Lifelock can get to more than anyone else? If they're public websites, a google-alert would work just as well (and it's free). If they're NOT public websites, how did Lifelock get access to them? Do they have criminal connections?

    Second, if they're known criminal websites, why haven't they been taken down? What's lifelock going to do to "resolve the problem" that the police couldn't do?

  3. TrueAddress™ – Monitors change of address databases and alerts you if someone tries to change yours. I don't know how well this works or even if it works as described, but if it does, this might be the first real service that Lifelock provides that isn't easy and free to do yourself.

  4. WalletLock™ – Already described this

  5. Credit card offer opt-out – Already described this

  6. Request your annual free credit reports – Already described this

  7. 24 Hour Phone Number – As it should be.

  8. $1 Million Guarantee – Sort of. Read on…

In a different class action lawsuit, the lawyers argue that despite the "1 million dollar guarantee", it's actually almost impossible to collect. The guarantee only comes into action if you can show a "defect in their service", but…

the only way fraudulent activity could result from a defect on LifeLock's behalf was if the company failed to sign its customer up for a fraud alert or add its name to an opt-list. Even if that happened, Carey said, it would be difficult for a customer to prove it was LifeLock's fault.

When all is said and done, Lifelock is nothing more than credit theft insurance with little more benefit. And rather than pay a monthly fee for insurance, you are far better off getting a Credit Freeze which actually does protect against ID theft rather than just try to clean it up after the fact. Factor in that a freeze is a fraction of the cost of insurance (and free in some cases), Lifelock just doesn't have a leg to stand on.

111 Comments to “Lifelock”

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How do you go about getting a credit freeze? Is that something you do if you think your credit has been breached or is it an ongoing process you pay for monthly? Thank you Carolyn

Amanda Arroyo says:

My brother, who was disabled, heard about LifeLock on the Kim Komando show. When he called Lifelock to sign up with them I am sure that they said to him “you are completely covered” and “we have a million dollar guarantee for your coverage”. Because he had been physically disabled for most of his life he was naïve and inexperienced about companies who make grandiose promises that they have no intention of providing.

In August through December of 2014 his checking account was hacked 3 times through Paypal for a total of $2,180.00. And then he passed away in Feb. 2015. I feel, because Lifelock gave him a false sense of security he was not looking at his bank account and it appears he never even noticed the three Paypal withdrawals. Nor does it appear that Lifelock ever notified him of any problems.

When I went to Lifelock to ask that they refund the money that was stolen under their watch, needless to say I was met with extreme resistance. They are telling me they are not responsible for any of the money that was stolen.

Lifelock totally scammed my brother and took advantage of a disabled person by making promises they were not going to deliver on.

Rick Bethard says:

This link above at “make your own call-down list.” just gives a 404 error:

Jeff Henderson says:

Wanted you to know how helpful your website and links have been as a guide after an attempted identity-theft yesterday. It saved me money (almost signed on to Lifelock, but then chose to first read your posts), and enabled me to take active control of the situation (security freezes). You have done good 🙂
Jeff Henderson

The only thing Lifelock does well is pay for commercials.

My post just disappear could not copy.basically , lifelock no help with yearly credit report. Next free credit karma found several breaches (one involved perp stole my identity called lifelock with data. They had no clue. Fyi they ask one to call if an alert any alert. May as well call ftc , and wonderful assistance from customer finance. As victim of ID theft , I was hampered from talking to agent. In fact they ask for social. Last week speak to TransUnion. Again he ask questions interspersed with another person. Therefore he could not add my phone no. Anyway, follow link from government site. Of all results I am able to download my information on a cell but block from mailing my reports! However 2 hours I uploaded identification request. Tried to call, again would not answer. However, finance bureau called and now I receive my written report. It’s my right. The perp could have downloaded same on her cell. Yet not send to physical address. In retrospect, our ftc and finance bureau , attorney general are helpful. We may have to fill a report while lifelock does nothing with the Intel I provided from various sources next, years ago lifelock did assist I received letters galore from credit cards. No they were not my transactions and or my cards. Some of the stores not in my state or I had not shop in years(estimate 10 years ago) free month of lifelock. Call police. They do not deal with identity problem at beginning. Especially my county. The perp is now in PA in fact. Next I believe she knows I am on her trail on evidence of her on web poof. Took screenshots as my wifi printer not cooperative. Anyway, I should be paid for detective work. I have traced the perp for several years. She’s using my email. In fact many were hacked again dark web. (Experian does free scan however you must read terms) provided lifelock with emails, one hacked again credit kharma alert not lifelock. Lifelock says they monitor dark web. Ask rep eif he knew how, no clue in closing thanks for your advice. It is disturbing I find the perp they will not do anything I am on cell as computer needs be cleaned (drive full). Lifelock supposed have best software, IT, professionals in security. Fyi I am retired from international IT company. Anyway I do not recommend them except for Norton add with lowest price at 7.99. We use free security apps they are excellent.

How to Steal Identities - Why It's So Easy
Credit Freeze
Data Defense
Credit Monitoring
Id Theft Insurance
The Identity Theft Victim's Mini-Guide to Recovery
The Geek Privacy Principle
Nothing to Hide
Data Abuse
RFID - Radio Frequency IDentification
Privacy Alias/Persona
Data Defense
Online Addiction
The Consequences of Posting Online
Photo Safety
Tricks and Scams
Account Hijacking
Trusting Companies
Bad Passwords
Password Tips and Tricks
Password Protection
Password Mugging
Computer Security
E-mail Safety
Kids and Computers
Shopping Online
All About Warranties

Fraud Alert

A fraud alert is a request that you have to make to the credit reporting companies (Equifax for example) to put a special flag on your report that warns retailers and credit-grantors to be more cautious when granting credit in your name.

In theory, you're only supposed to set these when you have reason to believe you're in imminent danger of id-theft and they expire in only 90 days. Also, because retailers can easily ignore or miss the flag, they have very poor effectiveness in combating id-theft.

Credit Monitoring

What is credit monitoring, why it doesn't live up to its promises, and what you can do instead.

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