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Lifelock Steals Competitor Corporate Identity

Saturday, June 28th, 2008 (No comments yet)
I've written about Lifelock's morally dubious advertising techniques before, but this is certainly new. Lifelock has been accused of paying for sponsored links to their competitor NAMESAFE which, when clicked, take you not to NAME SAFE, but Lifelock. I would be very surprised if this wasn't considered fraud and I'm interested to see what happens as a result.
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