This totally made my day:

A Wisconsin college student filed a class-action complaint against Experian this week, claiming that the company's ubiquitous ads for FreeCreditReport.com led her to believe she could use the site to get a no-cost credit report.

Go figure! Someone believed that FreeCreditReport means you can get a free credit report? What are the odds!?

How this has gone on this long I'll never know. Even after 11,000 Better Business Bureau complaints the most that's been done to date was the very cool FTC spoof videos making fun of FreeCreditReport's TV ads where they did everything short of calling them crooks.

It's such an exquisite pleasure to watch this bogus company go down; let's hope this suit sticks.

Update June 2010:

It's probably been a month or two (or three or four) since this happened, but as a result of the lawsuit, the FTC has required them to put a giant banner on the top of their website saying essentially that they're full of it. Granted, the site should just have been shut down, but it's still nice to see.

Hard to sell your supposedly free reports now isn't it?

If you signed up with Lifelock and are unhappy with their service or guarantee or just want further info on the class action you can contact David Paris at Marks & Klein, (732)-747-7100.

I almost wish I had signed up for Lifelock so I could get involved.

On its Web site, www.lifelock.com, the company reports that it places requests for fraud alerts with credit bureaus on behalf of its clients. “If someone is trying to use your personal information, you will be contacted by the creditor that is issuing the line of credit, ? LifeLock says. “If you receive a call and you are not the one applying for credit, the transaction should be stopped immediately. ? But creditors are not required to contact applicants even if they have fraud alerts in their files, says the Pasternak lawsuit. The Experian lawsuit makes a similar argument. The Pasternaks also blast LifeLock’s $1 million guarantee, claiming that the fine print renders it virtually worthless.

The Arizona Department of Insurance has reviewed LifeLock's service and does not believe it is an insurance product, department spokeswoman Erin Klug told the Arizona Republic.