You shouldn't have to be an expert to be safe on a computer.

Home

Guides

Seminars

Tips and Tricks

Log in
Keywords
Categories
Tags
Options
1. Enter Keyword(s):
2. Add to Search:




Filter:
Filter:
Search:



Show:



Posts Per Page:
English-ness:


Results Listing Type:

Despite Promises, Lifelock Knows Public Data is A Risk

Todd Davis didn't post his social security number publicly because he thought his company could protect it. He did it as an advertising gimmick that netted him almost 2 million paying customers. At least, I have to assume that's what Todd's motivations were because I'm guessing he's not an idiot and knew his service wouldn't actually prevent ID theft. Even if he were, there have been so particularly telling clues recently such as:

  1. Having his own identity robbed 13 times since the stunt began.
  2. The 12 million dollar settlement with the FTC over false advertising relating to their gross misrepresentation of being able to prevent ID theft.

That's why when an employee's sensitive data showed up online, they worked to have it removed. No one should have their social security number posted publicly because the risk is too great. Unless of course you're the CEO of a company that charges $10/month to almost 2 million people and can afford any amount of ID theft you're hit with.

For those that are bad at math, that's 20 million a month income. Makes that $12 million settlement seem kind of inconsequential doesn't it?

Tags: ,

$12 Million Settlement Against Lifelock for Deceptive Advertising

I'm not surprised about the fine, just that it took this long. Of course, they'll just shrug it off and any other lawsuit so long as they make more money than they spend.

Sadly, by the time someone actually shuts Lifelock down (if ever), the people responsible for it will be so rich that it won't make any difference. But until then, we can feel a little happier knowing that there are some organizations that are making them pay for their dishonesty; although 12 million dollars is less than one month of Lifelock's income on their almost 2 million reported customers.

Tags: ,

Lifelock Under 6th Class Action Lawsuit

Thursday, September 17th, 2009 (No comments yet)

I have no idea how I missed this, but it's great news regardless!

If you signed up with Lifelock and are unhappy with their service or guarantee or just want further info on the class action you can contact David Paris at Marks & Klein, (732)-747-7100.

I almost wish I had signed up for Lifelock so I could get involved.

Tags: , ,

Id Theft Insurance

Saturday, September 19th, 2009 (No comments yet)

There are are a variety of sources that you can find that say that insurance doesn't work, but some people feel some peace of mind by having it, necessary or not.

Fair enough. But consider that when you are paying for a service, you should get your money's worth or it's nothing but a rip off. What do you really get for ID theft insurance? Granted the details vary by the service, but once you freeze your credit, what do you need the insurance for?

If you must pay for a service you don't need, at least pick one that's not tricking you out of your money. Do some research before pulling out the checkbook so-to-speak. As an example, take a close look at Lifelock and what they offer, and you'll quickly see it's not all it's cracked up to be.

Tags: , ,
Support the Geek

If you hate ads as much as I do, please consider supporting us by donating or browsing our recommended products


Recommended Products and Services
Quick Tips: