Log in
You shouldn't have to be an expert to be safe on a computer.

Home

Guides

Seminars

Tips and Tricks

Class Action Suit Against Lifelock

Tuesday, April 8th, 2008 (No comments yet)
This was faster than I thought.
The Arizona Department of Insurance has reviewed LifeLock's service and does not believe it is an insurance product, department spokeswoman Erin Klug told the Arizona Republic.
There are people filing class action suits against Lifelock stating that because of fine print and loopholes, most people won't be able to get any money even if they were victims of ID theft. That's pretty interesting since I determined it's nothing but insurance. If what Arizona has said is true, well then I guess Lifelock is nothing at all. Tags: ,

Bogus Lifelock Sites Litter the Web

Wednesday, April 2nd, 2008 (No comments yet)
Lifelock is that company run by the dude who boasts, "Here's my Social Security Number! I can't be hurt by ID Theft Man, I'm In-VINCIBLE!!!!" or some such nonsense. First of all, he was robbed by some guy in texas which proves the point I've been trying to make all along: Lifelock doesn't PREVENT ID theft. But more important than that is how this company advertises. Besides having ads just damned everywhere on the web, I've found a wealth of fake sites that pretend to be 3rd party recommendations, but have little to no content other than Lifelock ads disguised as reviews. Whether this is the direct result of Lifelock marketing or the fault of over-zealous users of a Lifelock affiliate program, but either way, having sites like this really damage what little reputation Lifelock has.

http://sixfoldsecurity.com/financial/identity_theft.php

Created: Nov 2007 by Larry from Bothell WA Though the site has a ton of links and categories, the only actual page I can load is the one under identity theft which contains lines like "I was skeptical at first" and "Lifelock does a lot more than I thought".

[+] Sixfold's only article

Here's their whole ''article'' (a.k.a. Lifelock ad)

http://www.lifelock4me.com

Created: Sept 2007 by Marketing Partners INC. St Joseph, MI This site has no content other than a few pages explaining things about Lifelock.

http://www.igotmyidentitystolen.com

Created: Feb 2008 by Domains by Proxy, Scottsdale AZ I found this site originally because the very first comment on my "Lifelock Sucks" article was from a guy who left this url with his comment. The comment appeared to be reasonable, if wrong, criticism of my position. But when I went to the site, I found out that it was a thinly disguised front site. Though there are a few articles on it not related to Lifelock, the page navigation consists only of "About Lifelock", "Features", "How Lifelock Protects You", and "Order". I love their "About Us" page:
About Us Here at IGotMyIdentityStolen.com we try to focus on protecting you from identity theft. Giving you tips and updating the site with the ever changing identity theft crisis changes. Criminals think of new ways every day to scam innocent people. Identity Theft has been such a problem in the United States along with the world. So prevent yourself from identity theft. If you have any questions, comments, or concerns. Please feel free to drop us an e-mail at support@igotmyidentitystolen.comThis e-mail address is being protected from spambots, you need JavaScript enabled to view it - Trying to make your life easier, Mr. Identity Theft Protector
Could you get more generic than that? Note that neither the domain registration information nor the comment left on my site has a name attached.

http://lifelockreviews.com

Created: April 2007 by Whoisguard (a company that shields the registrant) You couldn't make a better search engine bait site than this. Lifelock is mentioned 55 times in 4 postings (the only four posts on the site) with titles like "A Review of Lifelock", "Lifelock Consumer Review", "Lifelock Million Dollar Guarantee", and "Lifelock – Identity Theft Security or Scam". And of course, the first line in each "unbiased fair 3rd party review" is "LifeLock is the only Identity Theft Prevention Solution backed by a one-million dollar guarantee!Click here to get a 10% discount."

http://lifelockreviews.net

Created: April 2007 by Kurt from Tallahassee Single page ad for Lifelock. No other content.

http://lifelockreviews.org

Created: March 2008 by Patty from Louisville Four posts on a blog, all about Lifelock.

http://lifelockreviews.info

Created: Nov 2007 by Ken from Singapore Single page ad for Lifelock.

http://lifelock-reviews.com

Started in April 2007, lifelock-reviews.com has put out a wealth of (sarcasm) useful unbiased information (/sarcasm)… into their only two categories "ID Theft" and "Lifelock". Of note, this site includes real news and videos unlike every other site I've seen so far, but the last line in EVERY post is something similar to this: "To purchase LifeLock or get more information please click here."

http://idtheftquiz.org

Created: Sept 2006 by Kurt from Tallahassee There is nothing, nothing, on this site but a single page ad for Lifelock. I count is as a front site because of this:
We are proud to be working with Lifelock to offer the most comprehensive ID-Security programs available… blah blah blah
Correction: There is something besides the ad. If you look carefully through the ad, there are some links that go to other articles and such promoting Lifelock. There. Are you happy now George?

http://www.identitytheftlabs.com

Created: April 2007 by Domains by Proxy, Scottsdale AZ (another registrant shielding service) This one is a bit curious. They have information about some other monitoring services as well and aren't as clearly a front site, but they've got the tell-tale signs. They were also started in April of '07 and their postings are heavily weighted towards Lifelock more so than the others they talk about (which, by the way, is only 2 other services).

http://lifelockworks.com

Created: Feb 2008 by Domains By Proxy, Scottsdale AZ A single page ad for Lifelock. Most notable is that the normal links at the bottom of the page (Contact, TOS, Copyright, etc) all link straight back to lifelockworks.com. They're only there for looks.
This is getting dull so here are some more listed in no particular order lifelock-promo.com lifelocktv.net safeidentityreview.com getlifelock.net identitytheftsecrets.com reviewsonlifelock.com www.f1racing.ws/ http://www.hillarybillary.com/ And the following are sites that have other posts, but at least one on lifelock that pretends to be a review, but isn't: http://www.brokencode.us/finance/lifelock-scam/ (3 articles) http://brinformatica.alojagratis.org/2008/04/06/lifelock/ (3 articles) http://mbaonlinedegree.biz/2008/04/10/lifelock-review-for-the-id-prevention/ (1 article) http://dmnewexpress.com/?p=128 (4 articles) http://infinitum-media.com/ (4 articles) http://www.drcopa.com/index.php?s=lifelock&x=&y= (1 article) http://www.ginolopez.com/?p=43 (1 article) http://abshome.blogspot.com/2008/04/value-of-life-lock_13.html (18+ articles) http://msteenybopper.multiply.com/journal/item/146/Lifelock_Promo_Codes (1 article) And a million more. Just do a search for Lifelock and you'll find them everywhere. Tags: , , ,

Igotmyidentitystolen.com Is Front Site for Lifelock?

Tuesday, February 26th, 2008 (No comments yet)
It certainly appears that way. There's almost no content at http://www.igotmyidentitystolen.com/, just ads and links to Lifelock.com. If it really is a front-site, then Lifelock's advertising campaign is even more aggressive than I thought! I already knew they advertise heavily on websites, but I've seen comments and reviews on many websites that read more like planted ads than actual reviews. Case-in-point, some guy that left a nice long comment complaining about my views on fraud alerts who's website has another giant ad for Lifelock that's supposed to be a "review", but with all the ads, it's hard to believe that he's impartial. They must be making money hand over fist! Tags: ,
Seminars and Guides

Sick of Identity theft?

CLICK HERE

Want to be safe online?

CLICK HERE

Want your privacy back?

CLICK HERE
Work With Jeremy

For:

Seminars

Conferences

Consultation

Private Tutoring

Classes

Click here to
CONTACT JEREMY

Support the Geek

If you hate ads as much as I do, please consider supporting us by donating or browsing our recommended products


Recommended Products and Services
Quick Tips:
IDENTITY THEFT
PRIVACY
INTERNET SAFETY
PASSWORDS