It is every blogger's sworn duty to heap mounds of scorn on the things that bother or irritate us. Ok, so we're not actually sworn in, but based on the way most people blog, it seems like that were the case.

My point is that while complaining about the ills of society and bringing attention to stupidity and abuse are vital (and fun) activities, it is equally as important for us to band together and promote the positives by saluting those who are actually doing it right.

Today, the company that deserves our praise is Nordstrom's. Check out this sign found outside one of their stores:

Christmas creep is a problem of greed and of commercialization of holidays. It's an assault on our peace of mind and of the very few American traditions that we have. Or put simply, Christmas creep ruins Christmas. No music, no decorations, no nothing until AFTER Thanksgiving. It has always been and will always be that way in my house and I respect and support any company with the guts to keep to the same policy.

Nordstrom's, for today at least, you are my friend.

1. Pay with credit card – This will give you many types of buyer protection automatically like the ability to do a chargeback.
2. Check the item before you leave the store – Make sure you know what’s actually in that box before you walk out. It’s much harder for them to make the claim that you put a brick in it inside the store.
3. Policies aren’t laws – Just because a story says “it’s policy” doesn’t mean you should give up. They often have very bad policies and even some that might be considered illegal. You should fight for what’s right regardless of what the store says is “policy”.

The electronics industry’s dirty little secret is that they have extremely thin margins on gear, so they make up the cost difference by up-selling you on extended warranties and incredibly marked-up cables.

Item | Retail Price | Wholesale Price | Profit Margin MONSTER 19FT HDMI-DVI | $179.99 | $99.94 | $80.05 MONSTER 8M L 26.24′ | $137.99 | $73.49 | $64.5 MONSTER 19FT HDMI-HDMI CA | $169.99 | $105.5 | $64.49 “MONSTER 21′ STRAIGHT 1/4″”" | $149.99 | $88.87 | $61.12 MONSTER HTS 950 | $149.99 | $90.89 | $59.1 MONSTER SLVR FLAT MNT-37I | $149.99 | $91.44 | $58.55 MONSTER 16FT DVI-DVI CABL | $149.99 | $93.08 | $56.91 MONSTER 13FT HDMI-DVI CAB | $149.99 | $93.08 | $56.91 MONSTER 6M L 19.68′ – COM | $114.99 | $61.24 | $53.75 MONSTER 8′ DIGITAL FIBER | $114.99 | $61.24 | $53.75

With the proliferation of data about customers on an individual level due to technology such as cookies, web bugs, and RFID (ie Spychips), companies have discovered a more valuable way to manage their assets. Customer profiling.

A new customer management policy has grown popularity in the business world which assigns customers the ominous labels of Angel and Demon.

Angels

This plesant sounding label belongs to a customer who doesn't comparison shop, buys high-margin items, always picks up "extras" (such as extended warranties and accessories), uses store credit, etc. Basically, anyone who brings the store profit.

Demons

Have you ever bought something on sale? Did you ever force a store to honor their own mis-marked product? Did you avoid their credit? Do you use coupons? Do you make them price-match other stores? Do you avoid add-ons and warranties? Have you returned an item? Have you called customer service?

These and other similar activities cost stores money. When a customer, such as myself, uses every reasonable advantage available, you can get a very good deal consistently, but soon it may cost you.

Customer reports

If you think the credit reporting industry is a sham as I do, wait till they start compiling customer reports.

Imagine a point system, where every purchase made was given positive or negative points based on profitability. Now imagine that any interaction with that same customer could be tallied into your profile based on how much time and resources they need to spend on you. Here might be some examples of negative point generating activities:

• Submitting a rebate
• Using your extended service plan
• Making any purchase without a certain percentage of high margin accessories
• Refusal to buy add-on services (such as a free Internet trial or movies-by-mail)
• Spending an over-average amount of time making the purchase decision
• Refusing to be upsold into a higher-end model than the advertised model
• Complaining about the store to management, to consumer watchdogs, or government agencies

After compiling the results of your score, you may be offered terms of credit, pricing, or specials based on that score. For example, "Special price for our 'Platinum' grade customers only!" Hmmm, I wonder who rates platinum? Another example might be putting better customers in a priority queue for customer service by phone.

As yet, there's no company I know that has progressed fully to this point, but the system is in place and some are dabbling. Every company that you have an account with can easily attach your account to service screens where a constant stream of information about you can be entered each time you enter the store, make purchases, or call customer service.