Fake Word-of-Mouth Advertising from Sony Goes Wrong
In an amusing example of fake marketing, Sony created a fake website called "alliwantforchristmasisapsp" where two employees of their marketing firm pretended to be young, hip gamers who blogged about wanting a PSP.
According to the 1-up article on the debacle:
The tide began to turn against Sony's .... [Click here to read the rest of this post]
Boeing Loses Data on Laptops… Yadda Yadda
A laptop containing the personal information of 328,000 current and former employees of Boeing was stolen in Chicago, according to the company. The laptop theft was the third to befall Boeing in the past twelve months. Boeing is contacting the affected employees by mail and .... [Click here to read the rest of this post]cNet.com – Homeland Security chief defends Real ID plan
WASHINGTON–U.S. Department of Homeland Security Secretary Michael Chertoff on Thursday defended forthcoming national ID cards as vital for security and consistent with privacy rights.
From the article:
"Do you think your privacy is better protected if someone can walk around with phony docs with your name and your Social Security number, or is your .... [Click here to read the rest of this post]Advertisers Want to Manipulate Your Kids on the School Bus
Obligation Inc. is documenting the exploits of BusRadio, a company that is producing programming intended for play on school busses. From the Obligation.org page on the issue:
These men realize that once on a school bus, children are a captive audience. Any captive audience .... [Click here to read the rest of this post]FTC Cracks Down on Fake Word of Mouth Marketing
The Washington Post reports that the FTC has begun to crack down on false word-of-mouth advertising. This is where a company pays people to tell friends about their products. From the article:
As the practice has taken hold over the past several years, however, some advocacy groups have questioned whether marketers are .... [Click here to read the rest of this post]Tracking People by RFID in their Shoes
In Schneier's blog today, he writes about a University of Washington study explaining how to track people using their Nike+iPod Sport Kit (which uses RFID).
This is a great demonstration for anyone who is skeptical that RFID chips can be used to track people. It's a good example because the chips have no personal identifying information, yet .... [Click here to read the rest of this post]Data Breach at UCLA
Hackers have gained access to databases at the University of California-Los Angeles (UCLA), making off with the personal information of 800,000 current and former students, employees, and faculty.
The data breach is thought to be the largest of its kind at an American college or university. I've always said it's less .... [Click here to read the rest of this post]
Tags: Data Brokering, Identity Theft, SchoolsNintendo to Look into “Remote Destruction”
Gamasutra reports that Nintendo is looking into possible solutions for the accidental destruction of TVs or nearby items/people when players in America get a little too excited when playing and accidentally throw the remote.
The article quotes Ninetendo execs as having considered ways to prevent people from getting so excited .... [Click here to read the rest of this post]
Tags: Gaming, Japan, Nintendo, Oops, WiihavaproblemNIST Recommends that E-voting Machines be De-certified
The National Institute of Standards and Technology (NIST) is recommending that the 2007 version of the Voluntary Voting Systems Guidelines (VVSG) decertify direct record electronic (DRE) machines.
In the article, they explain how NIST has found that the machines have no paper trail, and that a single programmer could rig an entire election. Uh…hello? This is not news, this .... [Click here to read the rest of this post]
Tags: Diebold, EvotingSenate Banking Committee Member Denounces”No-Swipe” Credit Cards
From the CASPAIN newsletter:
A member of the Senate Banking Committee denounced RFID "no-swipe" credit cards at a press conference Sunday. Senator Charles Schumer (D-NY) said contracts for the cards should have warning boxes disclosing "the known weaknesses of the technology." He cautioned cardholders about their vulnerability to identity thieves, commenting .... [Click here to read the rest of this post]