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Cardexchange? I Don’t Think So

Wednesday, August 8th, 2007 (No comments yet)
So there's a new website that allows people to exchange their loyalty cards with strangers so you "defeat" the tracking an profiling that stores do on you. Unless I'm missing something, this is a pretty dumb idea. Here's the e-mail I sent to them:
Why not just ask for an anonymous card? Exchanging means that you'll get a bunch of ads for stuff that has no relation to you. What if you exchange with a guy who buys ingredients for a bomb or a meth lab? that might come back on you. Even if the store won't give you an anonymous card, just use fake data.
If you're curious why store value cards and such are a bad idea, see Nocards.org for details. JTAG ERROR: No consumerist_ht index defined Tags:

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Out and About Defense

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