Domino’s Exposed for Taking and Storing Customer Data Forever
Data collection is everywhere; including the pizza store
(Image used under: Creative Commons 4.0 [SRC])
In the Washington Post was a nice article explaining how even a normal average citizen can be tracked during her whole day through technology that exists right now. From the article:
Domino's tracks her name, phone number, address, and size and type of pizza ordered. Unless a store decides otherwise, the data are held forever. That way, Domino's can provide more personalized service -- "Hi, Ms. Bernard, would you like your regular -- mushroom and sausage?"She didn't ask them to store it, and they didn't ask her permission, they just took it. No company should be allowed to do this unchecked.
Bernard's credit card companies know her income and her shopping habits. They can share her information with affiliates without her permission and need not stop even if she asks them to.Cheery.
Tags: Big Brother, Data Brokering, Dominos Pizza