Wednesday, July 11th, 2007 (
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It's well known that body language is very difficult to control and often gives away your true thoughts and feelings for those capable of looking for the signs. Now a
German company is trying to make software that understands those slight signals in order to produce superior quality ads.
"With this type of technology there are always going to be significant questions," Ngo said. "People should have the right to say 'no' as well."
In the case of the IIS technology, the software doesn't identify individual people and then store the information for later. Instead, it compiles information and offers it as statistics, Küblbeck said.
"We do not store any patterns and try to re-identify the person," he added.
And with all such technologies, they must be banned or strictly controlled to prevent them from being turned against us at the flip of a switch.
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