Dunkin Donuts to Use Face Scanners to Target You For Ads

The Wall Street Journal says that Dunkin' Donuts is experimenting with video screens that use facial recognition technology to figure out your age and gender. The screens then display ads targeted specifically to you.
The last thing we need is computers trying to figure out who and what we are so they can target ads to us.
Tags: Big Business, Biometrics, Dunkin Donuts, Face Scanning


