The Wall Street Journal says that Dunkin' Donuts is experimenting with video screens that use facial recognition technology to figure out your age and gender. The screens then display ads targeted specifically to you.The last thing we need is computers trying to figure out who and what we are so they can target ads to us.
Tags: Big Business, Biometrics, Dunkin Donuts, Face Scanning
There's only a few problems to work out:
It's amazing and I promise it's no joke, but both congress AND Bush did something right by drafting, passing, and then signing into law the Genetic Information Nondiscrimination Act.
Some provisions of the law include:
- Prohibiting group health insurance plans and issuers offering coverage on the group or individual market from basing eligibility determinations or adjusting premiums or contributions on the basis of an individual's genetic information. Insurance companies cannot request, require or purchase the results of genetic tests, and they are prohibited from disclosing personal genetic information.
- Prohibiting issuers of Medigap policies from adjusting pricing or conditioning eligibility on the basis of genetic information. They cannot request, require or purchase the results of genetic tests, or disclose genetic information.
- Prohibiting employers from firing, refusing to hire, or otherwise discriminating with respect to compensation, terms, conditions or privileges of employment. Employers may not request, require or purchase genetic information, and they are also prohibited from disclosing personal genetic information. Similar provisions apply to employment agencies and labor organizations.
If you want to learn more about my professional background, click here to learn more.
Check out one of my guides/tutorials:
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