FTC Cracks Down on Fake Word of Mouth Marketing
Marketing hiding as natural recommendations. Lovely.
(Image used under: Creative Commons 2.0 [SRC])
The Washington Post reports that the FTC has begun to crack down on false word-of-mouth advertising. This is where a company pays people to tell friends about their products. From the article:
As the practice has taken hold over the past several years, however, some advocacy groups have questioned whether marketers are using such tactics to dupe consumers into believing they are getting unbiased information.Ya' think?
Tags: Advertising, Marketing, Scams - Ripoffs - Dirty TricksShare This
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