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Doctors Fight Data Brokers

Friday, March 15th, 2019 (No comments yet)
Businesses, Privacy
(Image is in the Public Domain)
Seattle pediatrician Rupin Thakkar's first inkling that the pharmaceutical industry was peering over his shoulder and into his prescription pad came in a letter from a drug representative about the generic drops Thakkar prescribes to treat infectious pinkeye. In the letter, the salesperson wrote that Thakkar was causing his patients to miss more days of school than they would if he put them on Vigamox, a more expensive brand-name medicine made by Alcon Laboratories. "My initial thought was 'How does she know what I'm prescribing?' " Thakkar said. "It feels intrusive. . . . I just feel strongly that medical encounters need to be private."

It appears that several drug marketers have been tracking what physicians have been prescribing in order to custom tailor their marketing pitches.

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|INDEX|next: Extended Warranties
First, always learn what coverage you get for free from the manufacturer.
When offered an extended warranty, make sure you understand the basics.
They want you to buy it, but is it as easy to use as they say?
Know beforehand what circumstances and terms put the purchase of a warranty in your favor
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Manufacturer Warranties

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Extended Warranties

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Surprise! You're Not Covered

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Learning the Warranty Odds

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