Doctors Fight Data Brokers

(Image is in the Public Domain)
Seattle pediatrician Rupin Thakkar's first inkling that the pharmaceutical industry was peering over his shoulder and into his prescription pad came in a letter from a drug representative about the generic drops Thakkar prescribes to treat infectious pinkeye. In the letter, the salesperson wrote that Thakkar was causing his patients to miss more days of school than they would if he put them on Vigamox, a more expensive brand-name medicine made by Alcon Laboratories. "My initial thought was 'How does she know what I'm prescribing?' " Thakkar said. "It feels intrusive. . . . I just feel strongly that medical encounters need to be private."

It appears that several drug marketers have been tracking what physicians have been prescribing in order to custom tailor their marketing pitches.

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Top 10 Worst Consumer Privacy Infringers

Companies just can't seem to mind their own business
(Image is in the Public Domain)

This is a damn funny article explaining who is the worst of the worst and why:

America Online

America Online's privacy intrusion efforts are so aggressive and offensive, that the only explanation seems to be that AOL thought its clientele was so naïve they would never catch on to the company's privacy invasions.
and…

Amazon.com

Amazon.com is currently among the world leaders in distributing information about its users to advertisers, and if they continue this practice the recent advancements in data mining by Amazon threaten to make shopping online with any form of anonymity a thing of the past.
and (not surprisingly)…

Microsoft

Perhaps the most insidious method of privacy invasion Microsoft employs is the “Windows Live ID ? (formerly Microsoft .NET Passport). The Windows Live ID collects data from the majority of Microsoft networks including MSN, Hotmail, and Xbox Live, and stores them in a central database.

Most of the others were data-brokering companies like ChoicePoint and Acxiom which have already been in the news for the way they treat consumer information. Some that I didn't expect, but am not surprised about are Yahoo and Google.

Thanks to the EFF newsletter for the link! Tags: , , , , , ,

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Using E-Mail Aliases Properly - Be careful about using sensitive data (like your real name) in an e-mail account.
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Preventing Spam

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E-mail Viruses

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Phishing

By far the most dangerous thing you'll find in e-mails is a lie. Sending a bogus e-mail to someone is generally called phishing, but can also be referred to as a Nigerian scam (depending on the goal of the e-mail). Learn to recognize and deal with phishing before it's too late.

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Nigerian Scam

Many people have lost thousands and even hundreds of thousands of dollars to the classic Nigerian Scam. Don't fall for it!

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How to Use "CC" Properly

Don't violate people's privacy and invite spam into their accounts by CC'ing all your contacts. Learn the proper way to send mass e-mails first.

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Reply-All

It's easy to embarass yourself or harm your career when you don't know how to use Reply-All appropriately.

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How to Forward E-mails Properly

Don't forward e-mails carelessly or you risk looking foolish as best and violating the privacy of all your contacts at worst.

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Personalize E-mail

Follow this simple rule of e-mail etiquette to help prevent your friends and family from falling for phishing scams.

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Using E-Mail Aliases Properly

It can be hard to find a good name to use in an e-mail account that hasn't been used and doesn't give away too much information about you.

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Protecting E-mail Passwords

Your e-mail account is the most important online account you have. Remember to treat it as such!.

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Using a Decoy E-Mail Account

Why it's very important to use a buffer e-mail account to shield your main account from people and companies that you don't trust.

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The ISP E-mail Trap

Don't fall for the trap of using the free e-mail account provided to you by your Internet service!

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