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Your Internet Service Provider Tracks and Sells You

Friday, April 5th, 2019 (No comments yet)

Businesses, Internet, Privacy

(Image used under: Creative Commons 3.0 [SRC])

Some marketing research firms are working with ISPs to track all data transmitted over your Internet connection to build profiles of you by which to advertise more junk. On the question of how they'll protect your privacy, the companies said:

First, every user in the NebuAd system is identified by a number that the company assigns rather than an Internet address, which in theory could be traced to a person. The number NebuAd assigns cannot be tracked to a specific address. That way, if the company's data is stolen or leaked, no one could identify customers or the Web sites they've visited, Dykes said.

Oh right. Because that worked so well before.