Advertisers Want to Manipulate Your Kids on the School Bus
Marketing to kids on a school bus is about as Orwelian as it gets.
(Image is used under the Pixabay license)
Obligation Inc. is documenting the exploits of BusRadio, a company that is producing programming intended for play on school busses. From the Obligation.org page on the issue:
These men realize that once on a school bus, children are a captive audience. Any captive audience can be exploited by forcing them to hear advertising. So Steven Shulman and Michael Yanoff developed BusRadio and were greatly aided by the venture capital moneyman Robert Davoli of Sigma Partners. As far as I can tell, this is the first time Sigma has chosen to financially back a very controversial company.Share This
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