An Open Challenge to Todd Davis of Lifelock
I have been challenging the value of Lifelock for a while based on the fact that they claim to prevent ID theft, but can't. It looks like several other people have come to that conclusion and are busy suing him for as much of his millions that they can get.
The problem is that even with CNN, Wired, and Yahoo finally getting around to spreading the word, Lifelock is still going very strong.
Even though I've been chasing lifelock postings around on the net and posting comments letting people know the truth, I don't think my efforts are going to amount to much in the long-run. That's why I've decided to challenge Todd Davis directly. He's obviously a showy type that feels comfortable challenging others so now it's time to turn the tables. I've looked into Lifelock's features and found them useful, but far from worth the money spent. But with only one feature addition, that could all change. So let's get to it:
Dear Todd Davis,
You appear at first glance to be quite the swift talker. You've promised to prevent ID Theft, but for some reason, you ignore the one and only tool that can actually do that: credit freezes.
I don't know why, perhaps you didn't know about them. But leaving your motivations and ID Theft experience aside, you can and should include credit freezes into your service immediately. Not only would you actually be able to prevent ID theft as you originally claimed, but you'd be able to help your customers in a very real way.
If you were to include both the freezing and as-needed thawing of freezes into your service, even I will agree that Lifelock has value.
Sure, I won't recommend it to everyone I know and I won't use it myself, but I would be able to honestly recommend it to people who would otherwise never get or use a freeze if they didn't have your service's help.
So pay attention Mr. Davis: If you want to turn public opinion toward your company and prevent the inevitable tide of negativity that threatens to drown you, perhaps you should consider making good on your word and actually prevent identity theft.
Sincerely,
-Jeremy Duffy Awareness Advocate
P.S. If you don't know what credit freezes are, click here.
So there you have it. What are the odds that he'll actually respond? We shall see…
Tags: Identity Theft, Lifelock, Scams - Ripoffs - Dirty Tricks, Todd DavisShare This
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How is that a challenge? It’s just a simple feature request.
I’m challenging him to provide real service to his customers. Chances are that he’ll not want to implement credit freezes because that would require that he actually provide staff for handling the occasional thaw. Implementing credit freezes would lower his profit line, but would actually provide a service to his customers that they need.
Hi Jeremy,
LifeLock called me and asked me to come pay them a visit. Details here:
http://www.walletpop.com/2008/06/19/lifelock-called-me-today/
They say they need to educate me on LifeLock and meet Todd Davis.
I’m wondering if I’m special, or if they’ve invited you too, since you seem to need the same education I do.
They sure want anyone with a negative opinion on their company to keep quiet!
No, no calls for me 🙂
It was probably because you signed up to be an affiliate first or because you have a more well-know/longer running blog, or because you have actual/regular readers (who knows).
Either way, I wouldn’t have minded getting some details on their Internet monitoring service (recently added). I’m curious how they monitor your data and what they do when they find it.