Fake Word-of-Mouth Advertising from Sony Goes Wrong
Hey there fellow kids. Who wants a PSP fur Realz?
(Image used under: Fair Use doctrine)
In an amusing example of fake marketing, Sony created a fake website called "alliwantforchristmasisapsp" where two employees of their marketing firm pretended to be young, hip gamers who blogged about wanting a PSP.
According to the 1-up article on the debacle:
The tide began to turn against Sony's initiative after popular webcomic Penny-Arcade publicly outed the chicanery in a deliberate move to force a little transparency up ins. The Internet was quick to kick the
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