Viral Videos Replacing Ads, Generate Interest
(Image used under: Creative Commons 2.0 [SRC])
There are some companies that seem to be making videos for YouTube that don't specifically mention any products, but feature the products prominently none-the-less. At least one person has noticed the trend and reported on it in at least two videos, one that has already been proven to be an ad and the other only just released.
Obviously the new ad has the same goals as the old: to market a product without actually naming it, by appealing to the public's love of Internet stunt videos.I don't really have a problem with this. They're getting attention for the product with legitimate interesting videos. Whether a pro company made it or not, the stunts are pretty interesting and people are watching it for that. Assuming they're not trying to give the impression that these are amateur videos anyway.
Tags: Hidden Advertising, Internet, YoutubeShare This
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