Today, I Solve The Airline Industry

American Airlines
(Image used under: Creative Commons 2.0 [SRC])

It seems that the Airlines haven't managed to hire enough problem-solvers to handle the various issues they face on a daily basis. They suffer from slow boarding, irritable customers and employees, and, of course, reduced profits due to the above. Since I have about 20 minutes of time available, I thought I'd lend a hand and solve all their problems:

Boarding

So far, only Southwest does a good job keeping people orderly and calm during boarding. This is because they not only have enough space for all the passengers AND their carry-on items (unlike American Airlines), but they use a simple A-B-C and 1-60 lineup system. People calmly line up according to their letter/number combination so there's no rushing the gate or tension while others get in line before they're supposed to.

Southwest's one error is having unassigned seating. Because of that the plane fills up from front-to back in the window and aisle seats first which makes it harder for people traveling as a group and takes a lot of time as people shuffle around to let the middle-seat folks in.

Solving it

All airlines should adopt the letter/number system that Southwest uses, but each ticket should be assigned seating. Further, all planes should board from the BACK to the front. If the first-class people want to deal with all the bumping and jealous stares, I guess we can let them go first, but otherwise back to front because duh.

The only reason I can imagine why we don't do it this way now is because the people who get on first get priority for the overhead space and they can sell early access for more. The answer of course is to stop being such greedy pricks and just make sure you have no more seats than your overhead space can accommodate. Firstly because it's customary and completely reasonable to expect each person to bring one bag and a "personal item" with them and you should have enough room for it all without theatrics (right, American?).

If you're not playing stupid games with your customers and your gate and plane staff put in a minimum effort to make sure people have the proscribed number/size of baggage and only use the bin space above their assigned seats (you know, actually manage the boarding process), then boarding back to front would be much faster, far lower stress, and translate to profits due to efficiency every time.

Bonus: if people's bags are only in the space above their seat, they won't be wandering the plane during the flight or after (when everyone's trying to get off) trying to get the bag that's nowhere near them

Sales Pitches

One of the things that annoys me most about theaters is that I already paid a ticket, I participated in their back-ally mugging for snacks, and I even sit and watch commercials for movies that are coming out soon in order to watch the film I paid to see. On top of that, they have the nerve to play annoying and distracting ads before the movie AND after the movie start time before the other movie previews. And then they wonder why I might go to a theater once a year or less…

Likewise, you have airlines that are haven't been able to make enough money by cheapening snack and meal service; now they have to hassle you on the plane with loud ads or flight attendant sales pitches for your "club" or BS credit card, or whatever. I'm surprised they haven't already figured out that a 4-hour flight of captives is a great time to pitch high-pressure timeshares.

Solving it

The answer to that is simple: STOP. Leave us alone. You want to pitch us for your blather? Do it on the ticketing website or in the ads on our tickets (which they already do too by the way). Outside of that, your window of acceptability has long since ended. Once we reach the airport, your job is to get us to our destination safely and professionally; not beg or steal for your scam deals while we're trying to deal with the stress of flying.

Rude and Angry

I have dealt with a variety of stressed, angry, and rude airport employees, but I don't fault them. I know that poor customer services is always a reflection of the hiring services and company policies and not the individual. Especially when you see it over and over or compare it to the companies whose employees are generally helpful, happy, and friendly (Southwest).

Employees in this mindset are likely to make mistakes that can be costly or embarrassing (like the poor doctor who was injured during a forced removal from a United flight). Trying to lead by spreadsheet is failure seeds that will eventually blossom into disaster.

Solving it

Run your company in collaboration with your workforce – listen to the problems they raise and do what you can to fix it. They want the company to run efficiently, so let them help you do it! That, and make sure you pay fairly and provide good benefits. In an industry where small mistakes are magnified immensely in terms of consequences, making sure that people are treated well.

In closing

There's probably more I could think of if I put some effort into it, but these problems aren't that complicated nor hard to solve. It will mean cutting profit margins somewhat in the short term, but the efficiency and loyalty you create will be far more profitable in the end. If you can't manage it, here is my simple trick for responsibly moving forward: shut the doors and go home. If you can't run a business fairly and well, don't. Tags: ,

American Airlines Has Too Much Baggage

American Airlines
(Image used under: Creative Commons 2.0 [SRC])

As usual with any airline that's not Southwest, boarding is a pain. People rush the line, desperate not to be the last on the plane and have to search for overhead space that might not be near their seat. That is, that's how it used to be.

Moving from inconvenience to outright abuse, American Air has started "gate checking" your carry-on baggage if you're boarding near the back of the plane (group 7 and up). Assuming they have competent engineers, there should be plenty of room for everyone's carry-ons even without their new practice of asking everyone to put their "personal item" under the seat in front of them. There's no excuse for American to not have plenty of overhead room for every passenger… but it gets worse.

The bags taken during the boarding process aren't guaranteed to be there when you land. They didn't lose them between the walkway and the tarmac, they deliberately separated them to go on a later flight. How do I know? Because the "lost luggage" counter where a full staff of 5 employees was ready and waiting told me so just before they handed me the "sorry, not sorry" toiletries bag (nicely embossed with the American logo).

Sorry not sorry pack.
It's well stocked which I suppose is easy when you've perfected the process of customer inconvenience.

It's pretty easy to put the pieces together. There's no legroom, there's no baggage room, and they won't even put the bags in the hold of the plane that was already there and had the baggage door open and waiting. This is about maximizing people on each flight and spreading the luggage weight around. Or, put simply, profit before service. Of course, I got my bag the next day because their contract-delivery service (which I imagine is busy every day), delivered it as promised, but that's no excuse for getting it right in the first place.

Besides my own two instances of issues, the other attendees of my business trip reported late luggage and cancelled flights; always on American. I will definitely be looking to fly with someone who doesn't play stupid games with passengers.

Update: My wife and daughter heard me ranting and presented an alternative that I didn't think possible: what if they literally screwed up? What if, though they took the bag and dropped it down a chute from the walkway to about where the nose of the plane was, the employees loaded all the bags on a cart and took it back to a terminal by mistake.

It's always a tough choice when determining if a problem is due to maliciousness or incompetence and normally I would never assume malicious, but that's pretty incompetent… too incompetent to believe. Which brings me to a third possibility.

My wife found an article talking about how the execs at American had implemented a new policy of punishing the employees for being late for any reason. Under the policy, employees were desperate to get out and made decisions that inconvenience the customers because they don't have much choice. And now I think we found the answer that makes sense.

Basically, execs who make spreadsheet decisions didn't realize the actual effects of the new policies and rules on the actual business. As I assumed from the start, this is NOT the fault of the employees or pilots or flight attendants – this is all due to American Air. Though I may have been wrong about the "why", the reality is that a company putting (theoretical) profit before customers and employees makes everyone lose… including them. It may take some time, but the losses from rushed employees and customer frustrations will become apparent and they'll have to make adjustments.

Tags: ,

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