Google Throws Bone, but Keeps Skeleton
This is pretty funny. First it was going to be 24 months and now they've changed it to 18. However, they want to "firmly reject any suggestions that we could meet our legitimate interests in security, innovation and anti-fraud efforts with any retention period shorter than 18 months".
They probably bent to pressure from many organizations including Privacy International who named Google the worst privacy offender of all (they were the only one to receive the ''black'' rating).
Google, not surprisingly, has challenged stating that Privacy International's report was based on misunderstandings of their services and policies. I'm not convinced.
So they "firmly reject" the idea that they could meet their interests with data less than 18 months? What interests could they possibly have with all your personal information tied to your search history other than selling your data? I'd like to hear that answer.
I went to their blog site and read their post on the topic. They state that they need search history data to refine their services (duh), but what does that have to do with linking it to individuals?
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