Marketers Launch Sneaky Campaigns at Kids
(Image is used under the Pixabay license)
Some of the consumer groups have published a new report documenting some of the marketing practices aimed at kids. Like this one:
KFC used a high-pitched tone as a promotional "buzz" device for a recent "interactive advertising campaign." The MosquitoTone™ was embedded in TV commercials to launch KFC’s new "Boneless Variety Bucket™." In its press release, the company explained that the popular cell phone ring tone "is too highpitched for most adults to hear because most people begin to lose the ability to hear high frequency tones starting at age 20. This is a fact not lost on young Americans who seek the sound for clandestine ring tones that don’t turn the heads of nearby adults."