click the image to see the original video

I saw the most horrifying ad ever during the Super Bowl this last weekend. Ring (the company that makes camera doorbells) tried to convince us that their AI-assisted image recognition software would help save the PWOOR WIDDLE PUBBIES! when it's clear as day that they're building a surveillance network using customers who are opted in to the 'service' by default without their consent.

Even if you weren't already aware of and terrified of the surveillance by corporations like Google, Meta, and others, hopefully you get that when they sell this to government agencies like ICE, the NSA, FBI, and so on, that's a big, big problem.

Ring needs to be given the finger in every way possible. We need to tell the to shove their surveillance where the sun don't shine – encourage state Attorney Generals to sue and block this and, ideally, to do go further and investigate/fine/pass laws to protect our data gathered by Amazon echos and similar.

Click the thumbnail above or click here to see the video on BlueSky.

The Gift of Fear : Survival Signals That Protect Us from Violence: Gavin De Becker: 9780316235020: Books
(See online!)

Ever had a "gut feeling". Have you ever felt irrationally afraid of a person or a place? What if you learned that fear is a protective mechanism and that paying attention to it could save your life or the lives of your loved ones?

This book is all about intuition (though they call it fear). He doesn't offer any apologies, no theology, or theories, just the simple fact that intuition, whatever it is, exists. And if you pay attention to it, you can prevent some bad, bad things.

My favorite example from the book (paraphrased):

Say you're waiting for the elevator and when the door opens, there's a single man inside. For no reason that you can identify, you feel suddenly very afraid to get in the elevator. "That's stupid", you say to yourself. "I have no reason to be afraid of this person. I'm just being irrational."

Which makes more sense? To get into a sound-proof metal box with a stranger who makes you feel fear, or to wait for the next elevator and risk offending said stranger?

Learn why fear is valuable to protect your personal safety and that of the ones you love.

Let's just get your SSN, a few fingernail cuttings, an elbow-print, a sample of saliva, and fill out this form of all your deepest fears and personal secrets!

(Image is in the Public Domain)

Defending your information doesn't stop when you walk out the front door. How many times when you're at the store, at the doctor's office, or otherwise out and about does someone ask for your private information? Do you provide it? Should you? How can you know?

The defense is simply this: ask. Why do they want to know? What will they do with it? How do they protect it? Ask and depending on the answer, decide what to do. For example:

• When I went to a new dentist, they asked for my social security number. When I asked, they claimed they needed it for insurance purposes, but a quick call to the insurance company confirmed that wasn't the case and I refused. They were able to put a random number instead and everything worked fine: I got service and they got paid.

I was once asked for my SSN at a video-rental store! Obviously they didn't need it for anything, but it made me wonder how many people provided it just because they were asked.


Most stores will take the Jenny number for discounts and such
(See online!)
• Lots of stores have "club cards" or some kind of membership where you theoretically get discounts or they can pull up your purchase history for returns or some such nonsense. Depending on the specifics, I might sign up (leaving everything I can blank — which is usually a lot if not most of it), but sometimes I'll just give them a common phone number that someone else has already set up. Specifically your area code plus one of the following almost always works: 555-1212 (the number to general information) or 867-5309 (the Jenny number).
• Electronic signatures are everywhere, but are you really comfortable giving companies yet another important piece of data to lose? The system isn't going to check what you put in (even if you draw funny or inappropriate pics instead) so it's up to you what to do in this case. If I were of a privacy mind, I might draw the first letter of my signature for myself (so I could tell later it was me who signed it) and then scribble the rest randomly.

Fun fact: I quite literally stopped the nurses at the birthing ward to ask them why they wanted a SSN on the admission paperwork while my wife was in active labor in the wheelchair behind me. Due to the impending baby, we agreed to handle the paperwork later (spoiler alert: they didn't need it either).

Summary

By being stingy with my data, I have avoided letting people put my information into yet another computer system and be at risk from abuse and hacking. It's not a 100% solution of course, but it costs me little other than some time and confused looks from employees who've never been challenged before. For my effort, my data is harder to find, harder to lose, and harder to exploit.

Exercise

Exercise by Nick Youngson - Alpha Stock Images

(Image used under: Creative Commons 3.0 [SRC])

This section doesn't lend itself well to exercises. Just be careful out there ok?

What you can do is check out the resources page (next in the guide) and make sure to click any remaining orange-colored dots next to the lessons in the guide. This will mark them complete and once all are so-marked, you will receive a course-completion badge in your profile. Congrats for making it through 🙂