(Image used under: Creative Commons 2.0 [SRC])

Walmart has tried selling a computer based on a Linux OS before, but this time it seems to be taking. the gPC runs with very light specs (by today's standards), but becuase the system and programs require less memory and processing power, the net result is competitive with today's more beefy machines.

Personally, I'm blogging about this article just for this line alone:

Even at the low end, however, image is everything. The gPC is built using tiny components, but put inside a full-size case because research indicates that Wal-Mart shoppers are so unsophisticated they equate physical size with capability.

Ha!

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Because Walmart isn't addressing the privacy concerns with rfid, I can't help but cheer when I hear their efforts to get RFID into all their products has failed.

Wal-Mart's change of plan demonstrates the need for retailers and suppliers alike to tread carefully with RFID. As retailers such as Best Buy have observed, widespread adoption is still years, not months, away. At the same time, some of the greatest benefits may not be in applications first thought to be ripe for the technology, such as automating distribution centers. Instead, retailers are finding early gains closer to the sales floor, where they are using RFID to track consumer buying patterns and ensure products are on shelves in time for promotions.

It used to be that Walmart's market power was so high that they could force anything they wanted, but I guess that's starting to slip a little.

(Image used under: Creative Commons 2.0 [SRC])

The Consumerist found a Walmart PowerPoint presentation outlining their new focus on profiling customers into value groups and treating them accordingly. This is not new (read my Angel/Demon Customer Profiling article for details), but the funny part of it is that WalMart is so mad that it's dirty laundry was aired, that they sent a DMCA takedown notice to the Consumerist.

Walmart, "seemingly" embarrassed by having their "allegedly" sinister plot exposed, threatened the Consumerist into removing it from their site. So here's a copy.