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Walmart Profiles Customers, Treats them According to their “Value”

Friday, March 8th, 2019 (No comments yet)
Businesses, Privacy
(Image used under: Creative Commons 2.0 [SRC])

The Consumerist found a Walmart PowerPoint presentation outlining their new focus on profiling customers into value groups and treating them accordingly. This is not new (read my Angel/Demon Customer Profiling article for details), but the funny part of it is that WalMart is so mad that it's dirty laundry was aired, that they sent a DMCA takedown notice to the Consumerist.

Walmart, "seemingly" embarrassed by having their "allegedly" sinister plot exposed, threatened the Consumerist into removing it from their site. So here's a copy.

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