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Walmart Profiles Customers, Treats them According to their “Value”

Friday, March 8th, 2019 (No comments yet)

Businesses, Privacy

(Image used under: Creative Commons 2.0 [SRC])

The Consumerist found a Walmart PowerPoint presentation outlining their new focus on profiling customers into value groups and treating them accordingly. This is not new (read my Angel/Demon Customer Profiling article for details), but the funny part of it is that WalMart is so mad that it's dirty laundry was aired, that they sent a DMCA takedown notice to the Consumerist.

Walmart, "seemingly" embarrassed by having their "allegedly" sinister plot exposed, threatened the Consumerist into removing it from their site. So here's a copy.

Tags: Angels and Demons, Big Business, Walmart

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next: E-mail Viruses

E-mail Dangers

Until we find out who the people are who actually buy things from spammers and kick them off the Internet, you're going to have to learn how to deal with and prevent spam.

E-mail Viruses - Learn how viruses are spread through e-mail and how to stop them

Phishing - Spot and avoid lures that pull you into the dark side of the web

Don't be one of those people that loses thousands of dollars to the classic Nigerian Scam.

E-mail Etiquette

Use CC only when necessary and BCC the rest of the time.

Use Reply-All when you mean to and never when you don't.

Practice proper E-mail Forwarding to protect privacy and make e-mails more readable.

Always personalize your e-mails to make it obvious to your recipient that it's valid.

E-mail Tips and Tricks

Using E-Mail Aliases Properly - Be careful about using sensitive data (like your real name) in an e-mail account.

Remember to treat your e-mail account with the security it deserves.

Use a decoy e-mail account to keep your main e-mail account free of spam.

Avoid using any Internet provider's default e-mail.

... or check out any of my other guides and tutorials by clicking here!

Preventing Spam

Spam is annoying and worthless, but you still see it every single day. Here are some tips for preventing and reducing spam.

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E-mail Viruses

Make sure that viruses don't sneak onto your computer through your e-mails. Read some simple tips to prevent that from happening.

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Phishing

By far the most dangerous thing you'll find in e-mails is a lie. Sending a bogus e-mail to someone is generally called phishing, but can also be referred to as a Nigerian scam (depending on the goal of the e-mail). Learn to recognize and deal with phishing before it's too late.

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