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Walmart Profiles Customers, Treats them According to their “Value”

Friday, March 8th, 2019 (No comments yet)
Businesses, Privacy
(Image used under: Creative Commons 2.0 [SRC])

The Consumerist found a Walmart PowerPoint presentation outlining their new focus on profiling customers into value groups and treating them accordingly. This is not new (read my Angel/Demon Customer Profiling article for details), but the funny part of it is that WalMart is so mad that it's dirty laundry was aired, that they sent a DMCA takedown notice to the Consumerist.

Walmart, "seemingly" embarrassed by having their "allegedly" sinister plot exposed, threatened the Consumerist into removing it from their site. So here's a copy.

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|INDEX|next: Protecting Social Security Numbers
It's impossible to fully prevent credit card fraud, but there are several things you can do to help.
Social security numbers have become the gateway to all kinds of identity abuses so the less people you give it to, the better.
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Protecting Credit Cards

Credit card fraud isn't ID Theft, but is closely relatedare often used fraudulently so do what you can to prevent it.

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Protecting Social Security Numbers

Social security numbers have become the gateway to all kinds of identity abuses so the less people you give it to, the better.

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Being a Data Scrooge

Learn to protect your personal information the way Scrooge did his money.

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Reputation Management

Just because there are things out there about you that are out of your control and are unflattering or worse, doesn't mean you're powerless.

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