Would it surprise you to know that sugary cereals really aren't healthy? Sure! They have a vitamin or two and probably some kind of grain buried under all the fat and sugar and chemicals, but why pay attention to that?
Kellogg has agreed to expand a settlement order that was reached last year after the FTC alleged that the company made false claims that its Frosted Mini-Wheats cereal was “clinically shown to improve kids’ attentiveness by nearly 20%.”
At about the same time that Kellogg agreed to stop making these kinds of false claims in its cereal ads, the company began a new advertising campaign promoting the purported health benefits of Rice Krispies, according to the FTC. On product packaging, Kellogg claimed that Rice Krispies cereal “now helps support your child’s immunity,” with “25 percent Daily Value of Antioxidants and Nutrients – Vitamins A, B, C, and E.” The back of the cereal box stated that “Kellogg’s Rice Krispies has been improved to include antioxidants and nutrients that your family needs to help them stay healthy.”
What did they get for such a misleading and blatantly manipulative campaign? An order from the FTC to stop making claims without proper scientific backing. Ooooh! Burn!Tags: Big Business, FTC, It's What Plants Crave, Kelloggs, Regulation, Scams - Ripoffs - Dirty Tricks